| Creatine serum - is it a scam? |
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It seems that in this day and age, companies can get away with selling anything using the naivety and gullibility of the consumer.
It’s been known for some time that Creatine serum is not stable. This was shown when two samples of Creatine serum were analysed by three different laboratories [1, 2]. The tests show that one serving contains UNDER 10 milligrams of Creatine - less than 5% of what is claimed on the label. What is more amazing is that even the labels are misleading. If you read the label, you will see it says “each serving size is equivalent to 2500mg.” After speaking to the UK sales manager at a large exhibition, I was told they have invented a new special molecular technology that can squash 2500 milligrams of powder into one tiny pipette without it becoming too thick to use. So, basically they have invented a technique which is so amazing it can literally squash a football into a matchbox. So amazing is this technology, they haven’t even bothered to patent it and no one has ever heard of it!! Some people have reported benefits and greater training intensity from using Creatine serum. This is because either the product contains some stimulants and glycerol or they are experiencing a placebo effect. This is a great scam that makes you think you are getting benefit, while you are getting virtually no Creatine. To pack on muscle size, you would need around 15 bottles to reach 10 grams of Creatine daily. Update: 2004: Trading standards took legal action over a distributor in the north of england who was selling this product, after trading standard tested the product and found no Creatine in it. Update: 2005: A recent high level conference revealed that the product contain 1% Creatine, 99% creatinine - a useless waste derivative of Creatine that offers no benefit. Also the product was found to contain Creatine phosphate a form of Creatine that has no research to show it offers any benefit, at least no better than Creatine monohydrate, a form of Creatine with over 100 hundred studies to date. The company was sued by Degussa the makers of SKW Creapure, who took offence that their products was far superior to Creatine, needed no loading, caused no water retention, no stomach upsets, etc… the judge allowed them to settle, so long as the Creatine serum company remove these claims and market the product with accurate labels with Creatine phosphate on and none of the far superior than Creatine claims. Update: 2006: The company rebranded and tried to launch the product again with more honest claims, interestingly consumers don’t find this as interesting and prefer regular Creatine products that work well anyway. Update mid 2006: Another company decided to launch a product called ‘Creatine water’ in 1 litre tetrapacks (like milk cartons), the product was tested by trading standards to contain far less that the Creatine stated. Avoid this also References |